See on Scoop.iteBookED

The advantages of digital publishing for brands are multiple.

Greg Alchin‘s insight:

The Marketing industry has always had alot to offer education. Knowing the demographic, and deliver a targetted message to bring about change. 

 

“Some people, particularly older customers, who were used to the print medium struggled with the change, but we found the best approach was to work to bring our older existing customers with us.”

See on www.marketingmag.com.au

Print Friendly, PDF & Email