Edward Tufte’s film is a much watch film. As a teacher I implore you do one thing today, watch this 40-minute jorney in Design Thinking. As Matthew Carter, type designer, MacArthur Fellow said “It about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are ‘memories of motion.’ Above all, it is characteristic of Inge that in this examination of basic principles the word “beautiful” is used several times.”
Developing the ability to share meaningful narratives or explain solutions to complex problems that confront us are essential communication skills of the 21st Century. These skills are fast becoming an essential requirement in education. For just as we no longer need skills in maintaining slates and sharpening quills so we need to develop modern skills in areas such as digital video. The process of responding to problems where the resolutions are not immediately apparent requires significant levels of higher order thinking, or what Art Costa calls ‘Habits of Mind.’ Transforming an idea into a coherent and engaging digital video requires not only creativity, but also skills such as verbalization, problem-solving, meta-cognition, collaboration, discrimination and planning.
This was a major advertising campaign for Apple late last century. It stands the test of time because it is a call to celebrate divergent thinkers and to be passionate about our creativity. These are traits we can all develop. As an educator it is the cornerstone of what we do.
Here’s to the crazy 0nes.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.