See on Scoop.it – eBookED The advantages of digital publishing for brands are multiple. Greg Alchin‘s insight: The Marketing industry has always had alot to offer education. Knowing the demographic, and deliver a targetted message to bring about change. “Some people, particularly older customers, who were used to the print medium struggled with the… Continue Reading Amway’s journey from 100,000 print catalogues a month to digital…Continue Reading Amway’s journey from 100,000 print catalogues a month to digital